Sunday, October 2, 2011
My Thesis
Check it out and let me know what you think!
Saturday, August 15, 2009
Photoshop of Horrors
At least some governmental body somewhere in the world is paying serious attention to the effects of digitally manipulated imagery on the self esteem of vulnerable young audiences. In the U.K., Liberal Democrat Jo Swinson is sounding her party’s call to ban the use of Photoshopped images on materials deemed to be targeted at under-16-year-old young women. In The Independent:
The Liberal Democrats are calling for a ban on the use of altered or enhanced pictures on publicity material aimed at the under-16s as part of a wider drive to boost the self-esteem of young girls. It also wants the introduction of new rules insisting that advertisements aimed at adults disclose how much images have been airbrushed or digitally enhanced.
Lib Dem frontbencher Jo Swinson said: "Today's unrealistic idea of what is beautiful means that young girls are under more pressure now than they were even five years ago. Airbrushing means that adverts contain completely unattainable perfect images no one can live up to in real life.
"We need to help protect children from these pressures and we need to make a start by banning airbrushing in adverts aimed at them." {…}
A spokeswoman for the Advertising Standards Agency suggested it would be difficult to intervene to control airbrushing. She said: "All ads are altered or enhanced, whether it's food that has steam added at a later date to lighting techniques to airbrushing."
Although it seems impractical to control the use of digitally manipulated images through legislative rulemaking (How could the government effectively screen and evaluate digital images that can be posted instantly online? How could the government label every one of the billions of digitally modified photos utilized by advertisers? The questions just keep coming…), I appreciate the Liberal Democrats’ recognition of the pervasive, systematic campaign against young women’s self esteem and body image conducted by unthinking advertisers. The media is inextricably wedded to advertising, and this dual information source has adapted to exploit and cater to the audience groups that are most vulnerable to its idyllic vignettes of impossible perfection. So says British fashion designer Wayne Hemingway in his response to the Photoshopping ban written for The Independent:
The fact is there will always be people who see different forms of advertising and become obsessed with what they see. The trouble is that the media, through which these images reach young people, are dependent on the advertising. Legislating on this issue is very difficult because there is a huge amount of ingenuity in the fashion industry and they'll find a way around anything the Government does. The industry is all about big business, and so long as there is money behind a trend like airbrushing, it won't go away.
Of course, the image-makers can’t to cop to any malicious or conscious attempt to take advantage of young women’s vulnerability as their self-concept develops by creating impossibly perfect inhuman pixilated beings to which they can aspire through the help of the beauty, health, and retail industries’ wares. While aware on some level of their motivations, the media/advertising information conduit paints a picture of an innocent tool that can even help to take on eating disorders. From The Independent article:
The Periodical Publishers Association, which represents 400 magazines, said: "Images are predominantly manipulated to remove... stray strands of hair, spots, bruises, creasing on clothes and shadows will be removed... articles and advertisements promoting a healthy lifestyle and should be seen as a partner in tackling eating and other disorders, rather than one of the sources."
Media outlets claim to present confidence-inspiring, “aspirational” iconography in order to show radiant role models, but the only images of these role models worth looking at are thinner than the actual woman represented. Even though Kelly Clarkson is comfortable with her weight and appearance, on her cover image for the new issue of Self magazine, Clarkson’s shape is distorted and whittled down in order for her body to conform to Self magazine’s construct of what a role model looks like at her “personal best.” Margaret Hartmann of Jezebel:
On the new cover of Self (see post image), the editors did everything they could to obscure what her body actually looks like. Her right arm is totally invisible and much of her left arm has been cropped out. A yellow dot strategically obscures the area where her butt meets her lower back and white pants against a white background make her legs almost invisible. Much of the photo looks like it was drawn on a computer, which would be obvious even if Clarkson had been living in seclusion since From Justin To Kelly. But, the Photoshopping is even more obvious since Kelly Clarkson has been widely ridiculed in the past year for putting on weight.
In reaction to the online uproar about the cover image, Self editor-in-chief Lucy Danziger posted to her blog: “This is art, creativity and collaboration. It's not, as in a news photograph, journalism. It is, however, meant to inspire women to want to be their best. That is the point.” On the August 13, 2009, Today Show, after assuring viewers that "we love Kelly for the confidence that she exudes from within," Danziger explained that on a cover, "you want to capture the essence of you at your best." Apparently, you at your best resemble an unreal Barbie doll version of yourself, and your aspiration and inspirations to excel are only related to how you look.
All of these disembodied selves that the media/advertising machine sells us are so enticingly superficial, like the hollow Easter rabbit that promises endless chocolatey pleasure. Take a bite, though, and realize that there’s more chocolatey goodness in a Dove bar than constitutes the Easter bunny. Likewise, if you take a bite and pursue the unattainable, unreal physical ideals promulgated, as I did for too long, then you become aware of how incomplete, unfulfilling, and disempowering they are to consume with the hope for satiety. In reality, we are so much more expansive and multifaceted than any false image can convey; humans are multi-dimensional beings that operate on physical, mental, spiritual, energetic, subtle, and profound planes of existence. Limiting ourselves to aspiring only to perfect our physical bodies neglects the deep happiness and contentment that comes with evolving the consciousness of our mental and energetic bodies through meditation, spiritual discipline, self-study, and other activities of refinement.
This is why I am so convinced that legislation will never provide meaningful assistance to young girls whose self worth falls prey to manipulated imagery. Only by educating and raising awareness in young women (and men!) about the advertising techniques and motivations employed by companies to sell products through the kinds of media literacy lessons that the Liberal Democrats also called for with their Photoshop ban can the objectifying effects of the media’s body imagery be mitigated. So therefore, I propose that the Liberal Democrats fund my research with a lucrative grant so that I can develop my media literacy and body awareness program for young women J. In seriousness, it is crucial that any preventative or self esteem-boosting efforts undertaken consider all levels of our beings, from understanding the physical distortions at play in manipulated images and critiquing the industries that create these images, to developing one’s consciousness of her own body, mind, spirit, and aspirations through awareness-building techniques such as yoga and meditation. Slapping a “PG-13” label or some equivalent on advertisements that use digitally manipulated images isn’t going to do much more than fuck up the pretty picture.
Wednesday, August 5, 2009
Top Five Feminist Lyrics from Metric
I wanna leave but the world won't let me go /
Wanna leave but the world won't let me go."
Don't shine for swine /
Not a lot of room to move, but where's my guide? /
I tried looking up to you girls /
Please correct me, but didn't you let the work slide /
Capitalize on a novelty, cheap pink, spotlight."
All the boys, all the choices in the world /
Are we all brides to be /
Are we all designed to be confined /
Buy ourselves chastity belts and lock them /
Organize our lives and lose the key /
Our faces all resemble dying roses /
From trying to fix it /
When instead we should break it /
We've got to break it before it breaks us"
Tuesday, July 28, 2009
Go Mad-Men Yourself!
Saturday, July 25, 2009
Don't Fear the Knee-per!
The always-enlightening Daily Mail Femail section is not satisfied with making you feel bad about the pre-wrinkles that you should be protecting your 20-year-old face against, how your nipples should look through mesh tops, and how much your 16-year-old should spend on beauty maintenance (12,000 pounds a year sounds about right). Those body obsessions were so last month! Now, the Daily Mail's body-snarking has devolved to consider those pesky joints, the knees, whose sins up to this point had only included presenting an annoying obstacle to leg-shaving.
Thursday, April 16, 2009
Never Eat Anything with a Face (or Fat!)
The study's lead researcher, Ramona Robinson-O'Brien, an assistant professor in the Nutrition Department at the College of Saint Benedict and Saint John's University in St. Joseph, Minn., said, "Current vegetarians may be at increased risk for binge eating, while former vegetarians may be at increased risk for extreme unhealthful weight-control behaviors." The researchers collected data on 2,516 teens and young adults who participated in a study called Project EAT-II: Eating Among Teens. They classified participants as current, former or never vegetarians and divided them into two age groups: teens (15 to 18) and young adults (19-23). Each participant was questioned about binge eating, whether they felt a loss of control of their eating habits and whether they used any extreme weight-control behaviors.
Wednesday, March 18, 2009
Sick Of It All
According to a March 16 article from the UPI, researchers found that the perception of being overweight among American girls raised the probability of suicidal thoughts by 5.6 percent, the probability of a suicide attempts by 3.2 percent and the probability of injury causing suicide attempts by 0.6 percent. "The prevalence of body dissatisfaction, among special populations of youths such as non-black girls, is significantly higher than the general youth population, even when the underlying weight is in a healthy range," study co-author Inas Rashad of Georgia State University in Atlanta said in a statement. The study, based on 1999-2007 data from the Youth Risk Behavioral Surveillance System, is scheduled to be published in Social Science and Medicine.
I don't know what else could better illustrate the devastating consequences to self-perception and self-worth that are meted out by the stigma of fatness. It is only a deeply sick, cannabalistic culture that could engrain such a powerful reflex of fatty shaming that girls internalize the message so thoroughly as to despise their bodies to the point of suicide. I use the adjective "cannabalistic" because we are all culpable in cultivating and enforcing the stigma of fatness not only in social contexts, but also, most perniciously, in our own consciousnesses. Every time a mom stands in front of her bathroom mirror berating the size of her thighs as her young daughter watches from the open door, every time a young professional woman feels like a failure as she flips through the pages of her latest issue of Cosmo and compares her appearance to those of the models' Photoshopped body products, every time a guy worries about introducing his new girlfriend to his buddies because she is not shaped like the latest model of "Hot Girl" from the lad mags (FHM, Maxim, etc.), we are sustaining the ethos of self-enforced stigmas and denigration against fat/overweight/voluptuous/name-your-euphemism body shapes that feeds this culture of toxic self-hatred. A cannabalizing media and social culture promotes self-destructive, self-annhilating, and humanity-destroying behaviors because, while explicit enforcement of body image mandates (pay discrimination against overweight individuals, fat camps, harassment of the fat girl in school without the teacher stopping it) are present and potent, this kind of overt discrimination is far less efficient than creating an environment where individuals police and shame their own body shapes and appearances into submission. And then, with the people-flesh primed with fear and self-hatred, the cannabalizing consumer culture strikes for its feast selling the products of insecurity, from cosmetic surgery to diet plans to exercise programs to beauty magazines and their wares. Feast or famine, indeed.